Moments are a great storytelling tool that you can use to highlight customers by showcasing your tweets in relation to your brand, which can potentially increase brand affinity, awareness, and engagement. Moments are curated stories showcasing the very best of what’s happening on Twitter, customized and edited to show the current topics that are popular or relevant to the user. It also enables users to find your tweets when looking for content around them, thereby making your brand more relevant to a local community. Geo tags are a great way to give more information on the location of a tweet, offer, or event without impacting your character count. Geo-tagging is the act of stamping the location details of where a tweet was created, which enables users to search for tweets within a given area. You can use notifications to alert customers directly to get instant alerts around events, users, and conversations second by second. Twitter notifications are a function that alerts users when their handle has been mentioned, retweeted or direct messaged. You can also leverage Twitter search to understand the sentiments around your brand, campaign, event, and so on, based on specific hashtags and username. Twitter search is a great tool to discover trends, customer queries, and competitive insights. Twitter Search is a function that allows users to find tweets related to specific handles, keywords, and hashtags. It’s also great for scheduling tweets in advance, managing multiple Twitter accounts, and building tweets collections to feed in moments, or create user and press reviews. TweetDeck is a very useful tool and interface to view multiple timelines and hashtag searches in one place. And this is a great way to take customer service one step further.įrom a paid marketing perspective, you can also target your top followers with the specific DM campaign and contact users for copyright on tweets they created as you might want to showcase in a moment or campaign. By default, again, DMs can only be sent to users who are following you on Twitter, but business accounts can opt to receive DMs from anyone. DMsĭMs are private messages supporting text, photos, links, emojis, and tweets sent between users in one-to-one private conversations or between groups. The Twitter home timeline is a great tool to understand your followers’ interest, keep up with competitors, and get the latest insights in market research. Twitter home timeline is a news feed displaying a real time stream of tweets from accounts you’re following on Twitter in chronological order. Digital Marketing - Study Notes: For marketers Timeline
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